🔍 TL;DR – Can hellotax Help?

hellotax may support businesses supplying qualifying automated digital services to customers across Europe.

Potential services include:

🌐 Non-Union OSS

📝 Registration support

📊 VAT and OSS compliance

💶 Reporting qualifying B2C digital services

🧭 Support understanding relevant VAT obligations

However, not every service delivered through the internet falls within the same digital-services solution.

Your actual business model matters.

🔍 What We Need to Understand About Your Business

Before determining the appropriate solution, we'll need to understand questions such as:

What are you selling?

Is it software, downloadable content, an automated subscription, online training or another service?

How is it delivered?

Is delivery automatic or does a person need to create/provide the service?

Where is your business established?

EU and non-EU businesses may have different options.

Where are your customers?

Customer location can determine the VAT treatment.

Who are your customers?

Are you selling to:

👩 Private consumers?

🏢 Businesses?

Or both?

🤖 Automation vs Human Involvement

This distinction is particularly important.

A service that is:

Electronically delivered + essentially automated + dependent on technology + minimal human intervention

may fall within the digital-services solution we can support.

However, be cautious where the core service involves:

❌ Live consultancy

❌ Personal coaching

❌ Individual human-created work

❌ Significant direct human intervention

Something being delivered through the internet does not automatically make it an electronically supplied service.

💡 What If My Business Offers Both?

Businesses can evolve.

You might initially sell an automated digital product and later introduce live consultations or personalised professional services.

That doesn't necessarily mean your entire business suddenly has one VAT treatment.

Instead, the different services may need to be considered separately.

Please tell us whenever your business model or services change.

This allows us to determine whether your existing VAT solution remains appropriate and whether hellotax can continue supporting the new activity.

🤝 Talk to hellotax

If you sell digital services in Europe, provide us with a clear description of:

• Your products/services
• How customers purchase them
• How the service is created and delivered
• Where your business is established
• Countries where your customers are located
• Whether customers are consumers, businesses or both
• The level of human involvement in delivering the service

The more clearly we understand the transaction, the easier it is to identify the appropriate VAT compliance solution.

✅ Key Takeaways

Don't assume "sold online" automatically means "digital service."

The VAT solution depends on what you sell, how you deliver it, where you and your customers are located, and whether your customers are businesses or consumers.

For qualifying businesses, hellotax may be able to simplify European digital-services VAT compliance considerably.