🇪🇺 1. Amazon European Marketplaces (Unified Account)

Name: Amazon Europe Unified Account
Covers:

• Germany (amazon.de)

• France (amazon.fr)

• Italy (amazon.it)

• Spain (amazon.es)

• Netherlands (amazon.nl)

• Poland (amazon.pl)

• Sweden (amazon.se)

• Belgium (amazon.be)

How it works:

• One unified seller account gives access to all EU marketplaces.

• You can list and sell across countries easily from one Seller Central.

• You can use Pan-European FBA, EFN, or CEFN to manage storage and shipping.

🚚 2. Pan-European FBA (Pan-EU FBA)

Covers:
Germany, France, Italy, Spain, Poland, Czech Republic (and in some cases Sweden, Netherlands)

How it works:

• You send inventory to one EU fulfillment center.

• Amazon redistributes your stock automatically across EU warehouses based on demand.

• You must have VAT registration in each country where goods are stored.

• It allows faster delivery and lower shipping costs for customers.

VAT Impact:

• Multiple VAT registrations required.

• You file local VAT returns for each storage country.

🇪🇺➡️🇬🇧 3. European Fulfilment Network (EFN)

Covers:
EU countries only (post-Brexit, EFN no longer includes the UK).

How it works:

• Store goods in one EU country (e.g., Germany).

• Fulfill orders to other EU countries from that warehouse.

• You only need VAT registration in the storage country, unless sales exceed distance-selling thresholds (now replaced by OSS rules).

Good for: Sellers starting out who want to test multiple markets without multiple VAT registrations.

🌍 4. Central Europe FBA (CEFN)

Covers:
Germany, Poland, and Czech Republic

How it works:

• You agree to let Amazon store your goods in DE, PL, and CZ.

• Usually cheaper storage and faster delivery in those regions.

• Requires VAT registration in all three countries (DE, PL, CZ).

Good for: Sellers using Amazon.de as their main marketplace and shipping across Central Europe.

🇬🇧🇪🇺 5. UK & EU Cross-Border Selling (Post-Brexit)

How it works:

• UK and EU marketplaces are now separate.

• To sell in both, you need two accounts or linked accounts:

  • UK Account → Amazon.co.uk

  • EU Account → Amazon.de, .fr, .es, etc.

• Inventory cannot move automatically across the Channel anymore.

• You may need separate VAT registration and customs representation for each side.

🌐 6. North America Unified Account

(Not EU, but useful for global sellers)
Covers:
US, Canada, Mexico

How it works:

• One account to list across all North American marketplaces.

• You can fulfill from one country to another (with some customs steps).

💡 Summary Table